The main reason we do business is to make profits either in the short or long run. So, it is important to know if a strategy will be rewarding. Selecting between the two strategies depends on the type of profit you want to make.


Flipping is an investment strategy where the investor acquires the property under market value, repair it, and sell it in a short time. This investment type can put a lot of money in your pocket provided you are good at it. If you want a quick return on investment (ROI), you should consider fix-and-flip. In fix and flip, you are required to follow the 70-percent rule. The rule states that the cost of the property and the total repair amount should be below 70-percent of the building’s ARV (after repair value).

For you to make profit using the fix and flip strategy, it is important to buy an undervalued property like foreclosed or distressed property. For example, you buy and repair a foreclosed property using the 70-percent rule. By selling the property at the market value, you will make a 30-percent profit on the investment.

Rental or buy-and-hold is when the investor buys a property, repair it (if required), and rent it out. It is considered the safest type of investment in real estate. The investors have a steady source of income as you wait for the property’s market price to appreciate. In real estate especially for rental investment strategy, the term of financing (mortgage or cash payment) can affect the ROI.

How to Calculate ROI?

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

The return on investment formula:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment

How Mortgage is leveraging your investment

Leverage is the use of various financial instrument or borrowed capital to purchase a property and to increase the potential ROI. Let’s consider a general real estate rule that requires the borrower to provide a down payment of 20-percent when investing with mortgage. The borrower did not need to provide full purchase price of the property before making full profit.

This means that when you flip or rent out the property, you only pay back the borrowed amount i.e. the 20-percent down payment plus the ROI will all be yours, which will increase your ROI.

Property Management

Property management is another factor to consider when starting out your real estate investment. Although both flipping and rental require attention, managing property for both strategies can differ base on location and other factors.

In flipping, all you are required to do is buy, fix, and sell. You don’t tie up your investment for long. You also don’t have to worry about tenant damaging your property, collecting monthly rents or working with management companies. So, flipping does not require management and supervision like rentals. It is a better investment strategy for people who with little or no time.

Rental strategy consumes time because you have to worry about many things like property management, repairs, bills payment, and so on. Apart from being time-consuming, it’s a venture that requires a level of professionalism that only a few know. Therefore, to be successful in the endeavor, you should contact a property management company for assistance.

Note: If you want to work with a property management company, know that you are required to pay 8 to 12 percent of the property’s monthly rental value.

Tax Consideration

Flipping income’s tax payment is similar to the self-employed income’s tax, which means the percentage of tax on income is similar. And, according to a Huffington post’s article, self-employed individuals are considered the highest taxpayers in the United States. You have to decide and be ready to pay taxes up to 43% of your income before moving forward.

Unlike flipping, buy-and-hold are similar to investment property. It means you are not required to pay a large percentage of your income as tax. Also, there are situations where you don’t have to pay tax. So, if you don’t want to pay more tax on your income, you can consider choosing the rental investment strategy.

Paying taxes is sometimes complicated; so, working with an accountant is the only way to be sure of your decision on task payment.

What to do with Your Investment Property

With the above factors, we see that making decisions depends on many factors like choices, investment goals, and financial situation. However, for individuals who want a consistent stream of income and long-term investment holding, the rental strategy is a good choice. And for those who are contemplating on making real estate a source of income, the flipping strategy should be their preference.

With the factors discussed above, you should be able to identify that rental investment is the best choice if:

  • You want slow but steady ROI
  • You want to pay less tax
  • You have more time to invest

While Flipping is a better alternative if:

  • You want quick and more ROI
  • You have less time
  • You want to avoid the stress of managing a property

In conclusion, neither of the strategy you choose, one thing you should always do is to evaluate your goals and compare the pros and cons mentioned above, through this, you can make better decisions you won’t regret later in future.